Every comment answered.
Every troll hidden.

RYPL answers the people who are ready to buy while they are still looking at your post or ad. It reads every comment and DM as it arrives, spots buying intent such as price, size and shipping questions, and replies on-brand within 60 seconds. Spam and abuse are spotted in about 1.7 seconds on average and hidden within seconds, instead of sitting under your ad talking people out of buying. Across RYPL accounts, brands see about a 10% ROAS lift in the first month. Both figures are our own measurements.

Replies are posted by your Page or account, in your brand voice, the same way a reply from your team appears. Agents answer from your website, files and Q&A in the language the person wrote in. Inside RYPL every reply shows which agent wrote it, and replies you write yourself are marked as yours.

RYPL's AI agent writes each reply in your brand voice from what you gave it: your website, files and Q&A, instead of guessing. It reads what the comment wants, such as a price question, a shipping question or a complaint, and answers in the language the person wrote in, with nothing to set up. On Pro and Ultra it also looks at the post or ad the comment is under, including the image, video and copy. RYPL runs on the latest OpenAI models and upgrades them automatically, and Ultra gets our most powerful model for complex questions. Across RYPL accounts, intent-based replies convert about 28% more conversations into sales, by our own measurement.

You can rewrite any reply or take a conversation over yourself at any time. Agents answer from the knowledge you gave them instead of guessing, and complaints, urgent questions and anything a rule flags land in a Needs attention queue for a person. On Pro and Ultra, reply rules can send a ready answer or skip a topic entirely, and moderation rules can send matches to you for review first.

No, Facebook doesn't let you switch comments off on an ad, but you can hide the ones you don't want automatically. RYPL matches every new comment against your banned words, and its AI checks the rest for spam, scams, hate and off-topic promotion in about 1.7 seconds on average; whatever is flagged is hidden within seconds, measured across RYPL accounts. Hiding goes through Meta's Official Graph API, and no notification is sent: the commenter still sees their own comment, Facebook may also show it to their friends, and the rest of the audience stops seeing it. You don't need keyword lists for this. On Pro and Ultra you can add moderation rules in plain words, like "hide comments with links to other shops", and choose whether RYPL hides, deletes, replies or sends the match to you for review first. Real questions stay up for your agent to answer, and complaints go to a person.

RYPL supports Facebook (Pages, ads, organic posts and Messenger), Instagram (comments and Direct messages) and TikTok ad comments. TikTok ad comments run on the same engine as Facebook and Instagram, with the same replies, spam moderation and intent detection, through TikTok's official Marketing API. Organic TikTok posts are not supported. Every plan includes every platform at no extra cost.

Yes. RYPL works through Meta’s Official Graph API and TikTok’s Marketing API, the way the platforms intend. Nothing scrapes pages or drives a browser in the background, so you aren't carrying the ban risk that comes with unofficial tools.

RYPL costs $19/month for Simple, $49/month for Pro and $89/month for Ultra, about 20% less on yearly billing, with a 7-day free trial on every plan. No plan limits the number of comments, so a post that goes viral costs the same as a quiet one. Simple covers 1 account and 3 pages with one AI agent and a knowledge base. Pro covers 5 accounts and 20 pages with unlimited agents, and adds reading the post, moderation rules and reply rules. Ultra removes the account and page limits, adds our most powerful AI and remembers every conversation, which is where agencies usually land. Cancel whenever you like and you keep access until the billing cycle ends; if you come back within 60 days, your agents and settings are still there.

RYPL is built for brands running paid social: it answers buyers under your ads, hides spam and scam links, and handles the DMs that follow, all through official platform APIs. General social media tools spread themselves across scheduling, inboxes and analytics, so ad comments end up as a side feature: NapoleonCat covers broad social management, and ManyChat is built around DM chatbot flows. RYPL does one job, answering and moderating comments and DMs, and runs TikTok ad comments on the same engine, which many comment tools still don't offer.

Across RYPL accounts, brands see about a 10% ROAS lift in the first month, by our own measurement. The reason is unglamorous: a comment answered in under 60 seconds catches someone who is still deciding, while the same comment answered hours later reaches a person who has already bought elsewhere. Independent research points the same way: in a controlled A/B test where comment management was the only variable, BrandBastion recorded a 48% ROAS lift at MindValley.

Sign up at app.rypl.is, connect your Facebook Page, Instagram account or TikTok ad account, and describe your business. RYPL builds your agent and starter rules from that description; add your website, files or Q&A so answers stay accurate, then switch it on. Setup takes minutes.